The Storyteller

Vintage furniture is becoming the “Birkin bag” of interiors: scarce, sustainable, and high-performing. Iconic pieces like Prouvé chairs and Bellini sofas now deliver strong ROI, blending cultural cachet with financial growth.

Gen Z sees furniture as self-expression. They value vintage, sustainability, and seamless digital shopping. To win them, brands must deliver style, transparency, and culture-driven design.

Europe’s rich vintage supply—built on decades of accumulation and dealer ecosystems—meets rising demand gaps in the U.S., GCC, and Asia. With logistics stabilizing, cross-border flows of authenticated European design are more viable than ever.

Barbara Neto, the founder of Curiouz, is redefining how we approach sourcing, buying, and experiencing furniture by offering a unique mix of curated vintage and contemporary pieces.