Gen Z sees furniture as self-expression. They value vintage, sustainability, and seamless digital shopping. To win them, brands must deliver style, transparency, and culture-driven design.

Europe’s rich vintage supply—built on decades of accumulation and dealer ecosystems—meets rising demand gaps in the U.S., GCC, and Asia. With logistics stabilizing, cross-border flows of authenticated European design are more viable than ever.

Vintage furniture is becoming the “Birkin bag” of interiors: scarce, sustainable, and high-performing. Iconic pieces like Prouvé chairs and Bellini sofas now deliver strong ROI, blending cultural cachet with financial growth.

Barbara Neto, the founder of Curiouz, is redefining how we approach sourcing, buying, and experiencing furniture by offering a unique mix of curated vintage and contemporary pieces.