In the world of interior design, finding pieces that stand out, both in terms of aesthetics and quality, can be daunting. Yet, one visionary entrepreneur has made it her mission to address this challenge head-on. Barbara Neto, the founder of Curiouz, is redefining how we approach sourcing, buying, and experiencing furniture by offering a unique mix of curated vintage and contemporary pieces. Here's a closer look at the woman behind the platform and her thoughts on the evolving design landscape.
How did the idea of creating Curiouz come to your mind?
Having worked for nearly a decade in the interior design and furniture industry, I found myself constantly running into roadblocks. From sustainability issues in production to long lead times, it was clear that the furniture industry needed change. But more than that, I felt the growing need for soulful and unique furniture. This journey led me to create Curiouz, a platform that bridges the gap between the industry's logistics and technology challenges while offering a curated selection of rare, vintage, and contemporary items.
What were the main challenges you faced since the beginning of the business?
The biggest challenge was, without a doubt, building the right tech team to bring my vision to life. I'm not a tech expert, so finding the right people to make these ideas into reality was key. Another challenge lies in standing out in an industry already full of marketplaces. People often see us as just another player on the field, but we aim to prove we are different and authentic.
In such a competitive market, how do you stand out?
We focus on offering a combination of exceptional logistics and cutting-edge technology. Our platform isn't just about selling furniture; it's about delivering a flawless experience. Whether through customer service or using AI to optimize the buying process, we're constantly pushing the envelope. But at the heart of it all, we remain a people-focused company. Our relationships with customers and partners are personal, and we take pride in them.
How do you foresee your company in five years' time considering the market and its target?
We aim to be the go-to platform for sourcing, specifying, purchasing, and managing furniture orders. Not because we'll have the most items but because the experience will be seamless, curated, and personalized. We're committed to creating an effortless process that makes it easy for our customers to find exactly what they need.
Is extending your presence globally in the next few years essential?
Absolutely. While we still have significant work in Europe and the USA, expanding is crucial. Our vision isn't geography/limited. Design is universal, and the need for beautiful, sustainable furniture transcends borders.
Why do you think vintage furniture became so popular among millennials and Gen Z?
It's all about values. Millennials and Gen Z are highly conscious of their environmental impact and seek ways to make smarter, more sustainable choices. Vintage furniture fits perfectly into this mindset. Not only does it help reduce waste, but it also offers something unique and different from the mass-produced, cookie-cutter furniture options we often see today. These generations are also looking for ways to express their personalities and aesthetics, and vintage pieces are one-of-a-kind treasures that make a bold statement.
What’s the difference between grandma’s old stuff and vintage chic furniture?
That's an interesting question! The difference lies in the context. While grandma's furniture may have sentimental value, vintage chic pieces have timeless appeal and are often carefully curated for their craftsmanship and design. They embody history and style, making them far more than just "old stuff."
How do you see the relationship between vintage, contemporary, and collectible items in today’s market?
It's a beautiful mix. There's a growing appreciation for all types of design. Vintage, contemporary, and collectibles each bring something different to the table. I believe in blending these elements to create a story in every project. Just like designers like Kelly Wearstler, the fusion of past, present, and future makes a space unique.
What do you think will be the biggest trends in design in the next few years?
Sustainability will continue to be a priority. However, there will also be a push towards more personalized designs—items that speak to individual identity and values. I also see a growing interest in handmade, artisanal pieces as people seek authenticity and connection in the products they purchase.
What is your process for curating the products offered on the platform?
We follow a rigorous process for selecting our partners and the items themselves. Each piece goes through a digital verification process to ensure authenticity and quality. We also work with designers and specialists to ensure that every item meets our high standards. We're developing an AI-based system to streamline this process and enhance our offering.
What characteristics helped you the most to improve your company and which ones are fundamental for those who want to become an entrepreneur?
Resilience is key. I've made plenty of mistakes, some of which I wish I could erase, but I've learned to push through and keep evolving. Kindness, humility, and a willingness to learn quickly are essential traits for any entrepreneur.
Which is your favourite part of this project?
The creative aspect. Whether creating a brand, developing a concept, or curating new items for the platform, the act of creation excites me daily. It's that energy of innovation that keeps me going.
Which tips would you give to the customer to help them choose the best piece of furniture amongst so many existing items?
Be mindful and thoughtful. Choose pieces that align with your style and consider the piece's story and quality. Don't just go for something that looks good; go for something that feels right for you and your space.
What do you do to get inspired?
I stay curious. I listen to new music, travel to new places, watch movies, read books, and even spend time with my friends' kids. Inspiration comes from living life with a curious and open mind.
Do you have a favourite piece of furniture?
I would say seating items — couches, chairs, anything where we spend quality time. They're the heart of a home, where you relax, socialize, or reflect. A comfortable, beautiful, and unique piece can elevate any room.
What is your favourite design era?
The '50s and '70s. The bold lines, the innovative use of materials, and the way they blended function with beauty are things I love about those eras.
As far as you're concerned, what are the most important social values within a company?
Transparency, opportunities, and representation aren't just values but responsibilities that every company should have. They should be ingrained in every decision and action.
In your viewpoint, what is the key for success?
Perseverance. Success doesn't come without hard work, setbacks, and the ability to keep going. It's about pushing through the tough times and continuing to improve.
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Barbara Neto's journey and vision for Curiouz are testaments to the power of creativity, perseverance, and a deep commitment to sustainability and quality. Her platform has become more than just a business—it's a revolution in how we think about furniture. With her clear sense of purpose and passion for the craft, there's no doubt that Curiouz is poised to reshape the future of interior design.
